Fashion of Philly: Franklin Mills Back to School Event

Saturday, August 10, 2013

Franklin Mills Back to School Event



Head back to school in style this year with the Back At It shopping event! Franklin Mills,

in collaboration with Teen Vogue’s 2nd Annual ‘Back-To-School Saturday’ initiative, will provide 

savvy shoppers with exciting fashion trends and special discounts to help teens and tweens put their 

best fashion foot forward this fall. On Saturday, August 10 from 1:00 p.m. to 4:00 

p.m.Franklin Mills will host a social shopping experience that’s sure to please every trend-setter! 

Here's what to expect:

·         Trend Guide: It’s no surprise that clothing tops back-to-school shopping lists.2 Back At It event attendees will receive a Teen Vogue and Simon Malls® Trend Guide, featuring fashion tips to achieve the trendiest looks of the season.
·         Simon Style Guide Quiz: Back At It event attendees will get to test their fashion IQ!
·         Fashion Events: Guests will be able to see ‘up close and personal’ the latest fashion trends for the back-to-school season. Music and fun are on the menu for every Back At It event and shoppers will also enjoy complimentary makeovers and manicures.
·         Giveaways: The first 300 attendees will receive swag bags filled with goodies from Teen Vogue and participating Franklin Mills retailers.
·         Mall-Wide Discount Offers and Samples: Savvy back-to-school shoppers are searching for ways to stay cost-conscious,and with more than 200 retailers offering up to 70% off every day, they are sure to find exactly what they need at Franklin Mills.
·         Giving Back: The first 50 customers to donate back-to-school supplies in the Cradles to Crayons bin located by Old Navy Outlet will receive a free $5 Old Navy Gift Card and an Auntie Anne’s coupon!  Most requested items include backpacks, notebooks, rulers, glue sticks and colored pencils. Find out more here.


For the latest information on the Back At It program at participating malls, visit 

at Franklin Mills Facebook event page For more information on Simon Property Group, please 

visit www.simon.com.

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