Monday, August 26, 2013

David Beckham Bodywear for H&M

There’s a heritage sportswear feel to the new David Beckham Bodywear pieces this autumn at H&M, launched on August 22 with a new campaign full of old East London atmosphere. Raglan-sleeve jerseys and henleys come in athletic greys, alongside grey vests and a three-pack of grey trunks. Pajamas are an essential both for lounging and sleep, and this autumn there are ribbed pajama pants, as well as full-length or short pants in drawstring jersey.

Coinciding with the new pieces will be a brand new campaign set in an old-style sports changing room. It marks the latest stage in David Beckham’s long-term collaboration with H&M, centered on a core collection of bodywear pieces which are available all year round. The focus is on fit, fabric, comfort and style, the result of eighteen months of research to create a bodywear collection of new classics. David Beckham Bodywear is sold in the men’s departments of 2800 H&M stores worldwide in 49 countries, as well as online.

Photos courtesy of H&M
“I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pajama pants and raglan sleeve tops are already like wardrobe favorites for me that I know I’ll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots,” says David Beckham.


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