Tuesday, August 27, 2013

Absolut X Philadelphia at the Electric Factory

Photos Courtesy of ABSOLUT X
Critically acclaimed musician Twin Shadow joined forces with visual artists Klip Collective and mixologist Tim Heuisler to create new artistic expressions at ABSOLUT X on August 15th. At Philly's Electric Factory, Twin Shadow and Klip Collective collaborated on stage in an awe-inspiring light projection for over 1,000 fans.

Guests donned custom ABSOLUT X masks to develop their "ABSOLUT X self" and received makeovers while enjoying a mixology demonstration by Heuisler and participating in interactive visual art experiences by Klip Collective. Guests were able to dance I front of an interactive screen and see themselves projected in Klip Collective's video installation. Working with the non-profit Architecture for Humanity, the finished visual artwork created by Klip Collective will be donated and installed in a selected public space, leaving a piece of ABSOLUT X to live on in Philadelphia.

Guests Receiving Customized Tees

From Andy Warhol to Swedish House Mafia, ABSOLUT VODKA has a long history of collaborating with and supporting cultural provocateurs. With the launch of ABSOLUT X, the brand is challenging millennials to transform their present and futures to create a new reality. A catalyst for creativity, ABSOLUT X has already taken over Austin, Miami, Seattle, New York and Philadelphia bringing best-in their class artists together such as Bloc Party, Cruz Ortiz, WALK THE MOON, Bert Rodriguez, Santigold and Grimes, to break new artistic ground.

Twin Shadow on Stage
Twin Shadow & Klip Collective on stage ABSOLUT X Philadelphia at the Electric Factory

For more information on the ABSOLUT X collaborators and to check out the "What's Your X?" video series where creatives such as WALK THE MOON, Bert Rodriguez, Cruz Ortiz and Sanford Biggers are followed as they embark on a journey to experience a new creative field, visit www.absolutx.com.


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