Queen Latifah reigns as Pantene’s newest brand ambassador.
Queen Latifah is thrilled to announce she is the new face of Pantene, and will also support their Truly Relaxed and Truly Natural Collections.The rapper, actress, producer and TV host is also known as an icon of natural feminine beauty, so it's no surprise that Procter & Gamble has chosen her as its latest brand ambassador for Pantene.The Queen will star in ad campaigns for the brand's Truly Relaxed and Truly Natural hair care lines, designed specifically for African American hair.Queen Latifah will show off her lovely locks as the star of upcoming Pantene advertisements across TV, print, in-store and social media channels.

Queen Latifah not only exudes inner and outer beauty, but she is a brilliant business woman who shines in every aspect of her work,” says Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “We believe her strong, playful personality and passion for life resonates with women. Her honest and approachable attitude makes her a perfect addition to the Pantene family. Women really listen to her, her opinion matters.”

 The 43-year-old star is no stranger to working with Procter & Gamble, as she is also a spokeswoman for the company's CoverGirl cosmetics brand. Latifah adds,

“Over the years I’ve learned to be versatile when it comes to beauty and hair. Hair is an extension of who you are. As black women, we express ourselves through our hair so we should have fun with it. But all women worry about keeping their hair healthy so they can enjoy it. I love that Pantene stands for health and that their products deliver on what they promise.”
YES YES YES!! I'm loving it Latifah. Keep doing it up girl. Round of applause and I salute you!
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