This is the eighth year that H&M, Hennes and Mauritz, is teaming up with the American Cancer Society/Making Strides Against Breast Cancer initiative. This is the third year H&M has created special products for this initiative to raise money for breast cancer awareness. This October, you can pick up a soft pink rhinestone beanie or a pink polka dot scarf. You can also find great accessories for your smartphone and iPad like a pink iPhone case and a pink rhinestone iPad cover. Purchase one of these great products starting at only $5.95 to help in the fight against breast cancer. In support of National Breast Cancer Awareness Month, H&M has chosen the perfect pink products of which 25% of all sales during the month of October will go directly to the American Cancer Society® to support its important work in the areas of breast cancer research, awareness, and patient services.

Making Strides Against Breast Cancer events make up the largest network of breast cancer awareness events in the nation, uniting more than 270 communities to fund the fight. Making Strides walkers turn awareness into action by raising more than $60 million for the American Cancer Society each year – one dollar at a time – to save lives from breast cancer.

Since H&M’s partnership began in 2006, thousands of H&M staff members have walked at hundreds of Making Strides events across the USA! H&M U.S. has generated over $850,000 through online staff donations, customer register drives, grants, and percentage of garment sales donations to support the American Cancer Society. To join your favorite H&M team at a walk near you, please visit

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