Fashion of Philly: Beyonce is the New Face of H&M

Thursday, March 21, 2013

Beyonce is the New Face of H&M

Beyonce will be the new face of H&M's Summer Collection. The campaign will include commercials, print, and billboard ads introducing "Beyonce as Mrs. Carter in H&M. The commercials will also feature a new song from Beyonce, "Standing on the Sun", which will be available online and on HM.com at the start of May.

Regarding the collection, the Megastar says, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."

The collection will include key pieces such as bodycon and sun dresses and of course, bikinis. We can expect to see looks inspired from Beyonce's personal style as she had input on the collection. The Beehive will have to wait until the beginning of May to shop the collection coming to H&M stores worldwide. I can't wait to see more!

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