Fashion of Philly: Attn: People Interested in the Fashion Industry

Thursday, September 15, 2011

Attn: People Interested in the Fashion Industry

One of the added features to this year's Philadelphia Collection Events are the Expert Discussion Panels. Showing appreciation for the work that takes place behind the scenes of the fashion industry, these panel help interested ones gain insight on the inner workings of retailers, stylist and designers straight from established industry experts, such as Philly's own Fajr Muhammad, Blogger of Stylish Thought, Noelle Cutler, Public Relations at Bloomingdale's, Clarissa Cruz, O Fashion Features Editor and Sarah Van Aken, Owner of SA VA Boutique. So check out the list, mark your calenders, and don't forget your pen and paper or tablet, for you modern people.

Behind the Brand: Entrepreneurial Fashion

Designers of local and national brands discuss the daily tasks associated with managing a fashion company and creating a brand image. Panelists share stories from the chaotic world of running a company and give advice on becoming an entrepreneur.

Monday, September 19th, 6-8pm

Hotel Palomar: 117 S. 17th Street, Burnham Ballroom

Moderator: Joe Hancock, author of Brand/Story
Panelists: Craig von Schroeder, owner, Commonwealth Proper, Que Gaskins, founder of [Que-In] and former VP of Integrated Marketing at American Eagle Outfitters  and former Global VP of Lifestyle & Entertainment Marketing at Reebok International Ltd, Leandrew Robinson, Business Development Manager, Karmaloop, Ouigi Theodore, founder, Brooklyn Circus

*light fare will be served and cocktails are for purchase

Basics of Fashion Blogging

This panel is an invite-only affair produced by HyLo Boutiques, a hyper-local online network of independent designers. Invites will be sent to Philadelphia’s own independent bloggers and street style stars. The discussion is interwoven with live blogging from the Apple Store and includes topics on aggregating content quickly, using various blogging platforms and branding.

Friday, September 16th, 6-8pm

Apple Store: 1607 Walnut Street, second floor

Moderator: Stephanie Humphrey, Blogger at A Matter of Life and Tech
Panelists: Sammy Davis, Blogger at Sammy Davis Vintage; Andrea Pippins, Blogger at Fly Girl; Fajr Muhammad, Blogger at Stylish Thought; Tayyib Smith, Owner of Little Giant Media

*light fare and beverages to be served

Managing Your Brand: The Business of Fashion

This panel serves as a “how to” session on protecting, developing, and growing your brand through the lenses of photography, marketing and intellectual property. Panelists provide an overview of company management, including legal information, marketing a brand to the public and presenting a brand image.

Wednesday, September 21st, 6-8pm

Ballard Spahr LLP: 1735 Market Street, 42nd Floor

Moderator: Kim Reed, CEO trainer and entrepreneurial leader
Panelists: Noelle Cutler, Public Relations at Bloomingdale’s; Hannan Saleh, freelance contributor at Ebony & Uptown; Anna Thiessen, Freelance Contributor at Essence, Cosmopolitan & Paper; Jamie B. Bischoff, Intellectual Property Lawyer at Ballard Spahr

*networking and cocktail reception from 5 to 6

The Ethical Fashion Movement

The Ethical Fashion movement aims to develop international collaboration to transform social and environmental standards in the fashion industry. This panel discusses the promotion of sustainable practices and global collaboration. Panelists discuss the necessary resources to reduce poverty and environmental damage and raise standards in design and manufacturing. Panelists address Philadelphia's current and role in this movement, experiences working with global designers and suppliers. Panelists share experiences as designers working between two continents and two major markets while building an ethical brand. The success story of a Philadelphia designer making waves in the world of sustainable fashion is also highlighted.

Friday, September 16th, 10-12am

The Four Seasons, Washington Room: 1 Logan Square

Moderator: Karen Randal
Panelists: Melissa D’Agostino, owner of D’AGOSTINO Fashion Textile Design; Tamsin Lejeune, founder, Ethical Fashion Forum; Deborah Pokallus, Owner of Bel Esprit; Sarah Van Aken, Owner of SA VA Boutique; Molly Hayward, CEO at Rebecca Street

Fashion Journalism and Public Relations

With so many people trying to get their foot in the door, this panel serves as guidance for those
looking to get started in these competitive fields. The panel covers internships, freelance work,
managing multiple deadlines and the unglamorous, and often stressful, daily life of an editor or

Saturday, September 17th, 4-6pm

Temple University Center City Campus: 1515 Market Street, Room 320

Moderator: Rakia Reynolds, owner, Skai Blue Media
Panelists: Clarissa Cruz, O Fashion Features Editor; Cheryl Ann Wadlington; Alexa Ewton, Teen Vogue intern; Marni Manko, Beauty Editor at and contributing editor at Philadelphia Style

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