Fashion of Philly: Fashion Nova Launches Beauty Line

Tuesday, November 3, 2020

Fashion Nova Launches Beauty Line


Beloved fashion brand, Fashion Nova is making some major moves this month. Not only do they have an upcoming collaboration with Meg The Stallion coming November 18, but they have just launched an all-new, pro-level, makeup line called Maven Beauty

The first collection, "Basic Beat" delivers on-trend, long-lasting, high-pigment and retouch friendly essentials at price points ranging from $6 for a makeup brush to $19 for an eyeshadow pallet. The collection also includes false lashes and is 100% vegan and cruelty-free. 


A complete list of products include:

  • Basic Beat Eyeshadow Palettes (SRP $19) – High-pigment bite-sized palettes, designed with unique hybrid surface technology (HTTP) to deliver bold color with a dewy feel and finish. The Basic Beat eyeshadow palettes can also be used to contour or blush the face as well as an all-over highlighter. 
  • Basic Beat Cream Eyeshadow (SRP $13) – Creamy eyeshadow infused with marine lavender extract for a quick lift and anti-wrinkle effect. These eye shadows can be used as a base for any eye look or worn alone for a naturally blended beat. 
  • Maven Highlighter (SRP $15– This clear gel highlighter was created with a unique wet-tech process that intensifies the pearlescent pigment for a flawless look on your face and/or body. 
  • Maven Lipsticks (SRP $14– In five gorgeous shades including the Maven Red Velvet, these luxurious demi-matte lipsticks are retouch friendly and can be layered liberally without feathering or bleeding for a fresh look every time. 
  • Maven Waterproof Liquid Liner (SRP $14)– Featuring a calligraphy worthy brush applicator and a no-waste delivery system that ensures an always fresh application. Available in matte and shimmering pearl shades, this liquid liner can also double as an eyeshadow. 
  • Maven Pro Artistry Brushes (SRP $6-$19) – These soft and fine texture brushes come in 30 different bristle shapes and sizes to give you the tools needed to be your own artist. 
  • Maven Pro Lashes (SRP $9Artistically designed and responsibly made, Maven Pro Lashes are reusable and come in an assortment of styles to enhance any look.
Maven Beauty will continue to drop collections year-round, so if you want to stay in the know. follow them on Instagram at @MavenBeauty! So what do y'all think? Let me know what products you're most interested in.

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