Fashion of Philly: {Fashion Destinations} Nautica So Ho

Monday, September 5, 2016

{Fashion Destinations} Nautica So Ho



En lieu of NYFW coming up this week, this edition of Fashion Destination will feature the new Nautica So Ho Boutique Flagship Store located on 101 Prince Street. 


“We are thrilled to open the doors to the Nautica flagship store in one of the world’s top shopping destinations. It is exciting for our brand and consumers to have a retail location in the city that we have called home for over 30 years,” said Karen Murray, President of Nautica.


Nautical references can be found throughout the 2,000 square foot space, with signature design features such as wooden beams made of natural oak wood to capture the essence of a boat and the architecture of the city. An innovative in-store design element, “The Style Bar”, offers a selection of the season’s key pieces in a curated presentation where consumers can explore new styles and fulfill one’s curiosity. Digital tablets will be available and equipped with editorial look books so consumers can browse head-to-toe styled looks for inspiration.  A focus on enhanced consumer services will also be implemented, including custom tailoring and same day home delivery in Manhattan for all online and in-store purchases.  Additionally, Nautica plans to partner with local SoHo businesses in various capacities to show support for the community and its neighbors and brands.


The store will offer items from the Nautica Men’s and Women’s Spring/Summer 2016 Collection, where consumers will see an extended range of nautically inspired looks and styles that can be worn day-to-night. Additionally, the brand will offer a selection of curated products from accessories brand Caputo & Co. as well as Sea Bags; a company that transforms boat sails into nautically inspired totes and accessories.

Hopefully during my travels to New York during NYFW, I'll be able to visit the store and see the new space.

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